What do you think of when you imagine Las Vegas? The city conjures up different images for different people. Some people know Las Vegas better as Sin City, picturing debauchery, drinking and gambling all night long. Others consider a trip to Las Vegas the perfect family vacation. Tourism in Las Vegas hit an all-time high in the late 60s and early 70s, when it was marketed as the ultimate playground for aduts.

In those days, the city of Las Vegas was packed with a busy nightlife that included 24-hour bars, prominent stage performances and, of course, its infamous and ritzy casinos. In those days, visitors could start the night off with tickets to a great performance before spending the rest of the night gambling. In the wee hours of the morning, they might grab breakfast and a martini before finally hitting the sack for just a couple hours of shut-eye before starting all over.

The idea of a vacation to Las Vegas started to take on a different meaning in the early 90s. The city’s casinos started marketing themselves to entire family clans as a way of competing with new and exciting gimmicks like the roller coaster at New York New York and the kid-friendly atmosphere at MGM Grand.

The proprietors of casinos understood the potential of retaining their traditional gamblers and high spenders while bringing in a new market. Families were bringing their own money and looking to spend it in Las Vegas. Thus, Las Vegas began to host more child-friendly shows, restaurants and other entertainment. Lots of casinos offered places for kids to play so their parents could continue to drink and spend money on the games.

These days, Las Vegas vacations can be anything from a kid’s fantasy-land to the adult playground of yore. Gamblers need only look up from their slot machines or roulette wheels to see a roller coaster whiz over their heads. Sponge Bob Square Pants commercials share space with ads for topless shows and escort services, now that prostitution is legal in Vegas.

The aura of the adult playground still permeates, despite the strip’s re-branding as a family vacation spot. The city flows with money and champagne, as it remains host to the greatest number of fine restaurants and dance clubs to be found in any place in the U.S.A.

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